Bachelor of Commerce Major in Marketing

Overview

Marketers identify customer needs, develop new products and services, and promote them locally and internationally.

Marketing in a large, product-driven company is different from marketing in a small knowledge-based start-up or not-for-profit organization. Your Bachelor of Commerce, Marketing Major from Athabasca University will help you succeed in a wide variety of settings. You will gain an in-depth understanding of

• consumer behaviour
• e-marketing
• marketing strategy
• sales-force management
• marketing research

You’ll also learn about international marketing issues like

• international trade controls
• foreign trade operations
• location of markets
• negotiation practices
• monetary issues
• international public relations

Graduate ready to tackle the marketing challenges of any organization and to take on associated management responsibilities in finance, operations and human resources.

Why take the Bachelor of Commerce?

The Bachelor of Commerce is one of the most highly recognized credentials in the Canadian business community.

Tuition and fees